PRIVACY POLICY

Last Updated: 09/21/2026

This Privacy Policy explains how FirstBright Software Solutions ("Firstbright," "Company," "we," "us," or "our") collects, uses, shares, and protects information in connection with our website and including basic websites, CRM pipeline features, email tools, SMS/text messaging tools, and automated lead-capture chatbot forms (collectively, the "Services"). This Policy applies to our own website visitors and to individuals whose information is collected through a Customer's sub-account ("Leads"). It should be read together with our Terms and Conditions.

Company Information: Firstbright.io, FirstBright Software Solutions, 2680 S Val Vista Dr, Gilbert, AZ 85295. Contact: [email protected] / 877-801-4203.

1. INFORMATION WE COLLECT

1.1 Information You or Leads Provide Directly

  • Contact information: name, email address, phone number, mailing address

  • Account information: business name, login credentials, billing/payment details

  • Lead information: details submitted through website forms, funnels, or the chatbot (e.g., service interest, requested appointment times, messages)

  • Communications: messages sent to us via contact forms, email, chat, or SMS

1.2 Information Collected Automatically

  • Device and usage data: IP address, browser type, operating system, pages visited, referring URLs

  • Cookies and similar tracking technologies, used for site functionality and analytics

1.3 SMS/Text Messaging Opt-In Data

Where a Lead opts in to receive text messages through a Customer's sub-account (for example, via a website form, funnel, or chatbot), we collect that Lead's mobile phone number and a record of their consent (opt-in), including the date, time, and method of opt-in, in order to send the types of messages disclosed at the point of opt-in (e.g., appointment reminders, promotional offers, service updates).

2. HOW WE USE INFORMATION

We use the information described above to:

  • Provide, operate, and maintain the Services, including setting up and running Customer sub-accounts

  • Send SMS/text messages and emails that a Lead has opted in to receive (e.g., appointment reminders, promotional offers, service updates, two-way conversations)

  • Process payments and manage Customer subscriptions and billing

  • Respond to inquiries and provide customer support

  • Maintain records of consent for compliance with the Telephone Consumer Protection Act ("TCPA"), CTIA guidelines, and carrier/TCR requirements

  • Monitor, secure, and improve the Services, and detect fraud or abuse

  • Comply with legal obligations

3. SMS / TEXT MESSAGING DATA — NO THIRD-PARTY SHARING FOR MARKETING

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All other categories, such as IP address, browser type, etc., exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for any purpose.

SMS opt-in data and mobile phone numbers collected through the Services are used solely to deliver the specific messages the Lead opted in to receive, from the Customer (business) they interacted with. This information is not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes, under any circumstance.

4. HOW WE SHARE INFORMATION

Outside of the SMS opt-in data restriction in Section 3, we may share information as follows:

  • With service providers who help us operate the Services (e.g., platform hosting, payment processors, SMS/carrier infrastructure providers, email delivery providers), solely to perform services on our behalf

  • With the Customer (business) whose sub-account a Lead interacted with, since the Lead's information is submitted directly in connection with that Customer's forms, funnels, or chatbot

  • To comply with applicable law, legal process, or governmental request

  • To protect the rights, property, or safety of Firstbright, our Customers, or others

  • In connection with a merger, acquisition, or sale of business assets, subject to standard confidentiality protections

We do not sell personal information, and we do not share SMS opt-in consent data or mobile phone numbers with third parties for marketing or promotional purposes, as stated in Section 3.

5. OPT-OUT & COMMUNICATION PREFERENCES

5.1 SMS/Text Messages

Recipients may opt out of receiving text messages at any time by replying STOP to any message received. Recipients may also reply HELP to receive assistance information. Message frequency varies, and message and data rates may apply. Once a recipient opts out, we (or the applicable Customer sub-account) will not send further text messages to that number, except where the recipient subsequently opts back in.

5.2 Email

Recipients may unsubscribe from marketing emails at any time using the unsubscribe link included in each email, in compliance with the CAN-SPAM Act.

5.3 Cookies

Most browsers allow you to control cookies through browser settings. Disabling cookies may affect the functionality of the website.

6. DATA RETENTION

We retain personal information, including SMS opt-in and opt-out records, for as long as necessary to provide the Services, maintain accurate consent/compliance records, and comply with legal, tax, and carrier/TCR requirements. Opt-out records are retained even after a phone number stops receiving messages, in order to honor that opt-out and demonstrate compliance.

7. DATA SECURITY

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. CHILDREN'S PRIVACY

The Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information.

9. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, or to opt out of certain data practices. To exercise any of these rights, contact us using the information in Section 12. We will respond to verifiable requests in accordance with applicable law.

10. THIRD-PARTY PLATFORMS & LINKS

The Services rely on telecommunications carrier infrastructure that maintain their own privacy practices. The Services or a Customer's website may also contain links to third-party websites. We are not responsible for the privacy practices of carriers, or any third-party site, and encourage you to review their respective privacy policies.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated "Last Updated" date. Continued use of the Services after changes take effect constitutes acceptance of the updated Policy.

12. CONTACT US

Questions about this Privacy Policy, or requests regarding your personal information, can be directed to:

Firstbright.io FirstBright Software Solutions 2680 S Val Vista Dr, Gilbert, AZ 85295 Email: [email protected] Phone: 877-801-4203